10 Marketing Roles You Can Outsource to the Philippines
Australian small businesses can outsource almost their entire marketing function to the Philippines, from paid ads and SEO to content, email and design. Through Scale Up Staff, most marketing roles start from $2,200 per month with a senior onshore marketer briefing and checking the work. Here are the ten roles worth delegating first, and what each one actually covers.
What does a paid ads manager do?
Builds and optimises campaigns across Google, Meta and LinkedIn, from audience research to budget pacing and conversion tracking. Strong first hire if you're already spending on ads and want the spend managed properly.
What does a digital marketing assistant do?
The all-rounder. Social posting, email sends, basic design, blog uploads, on-page SEO and reporting across your channels.
What does a marketing automation VA do?
Builds and maintains the systems behind your marketing: nurture sequences, CRM workflows, lead scoring and dashboards.
What does a content creation VA do?
Produces the steady stream of content your brand needs: blog posts, social captions, short-form video edits and email copy, in your voice.
What does a marketing executive assistant do?
Keeps the marketing engine organised: campaign coordination, scheduling, reporting and chasing the details that stall when a founder gets busy.
What does an SEO specialist do?
Handles keyword research, on-page optimisation, technical fixes and content briefs to grow your organic visibility over time.
What does a social media manager do?
Plans, schedules and manages your social presence end to end, including community responses and basic reporting.
What does an email marketing specialist do?
Owns your email program: list management, campaign builds, automation, deliverability and performance reporting.
What does a graphic designer do?
Produces on-brand visuals for social, ads, presentations and web, working from your brand guidelines.
What does a video editor do?
Turns raw footage into polished short-form and long-form video for social, ads and YouTube.
You don't need all ten. Most businesses start with the one role tied to their biggest marketing bottleneck and build from there. Tell us where you're stuck and we'll tell you which role solves it.
Next read
- The Delegation Playbook: the next step for deciding what to delegate before you hire.
Not sure which marketing role to hire first?
Book a free strategy call and we'll map the first role that'll unblock your growth. Or use the free Position Description builder to scope the role before you hire.