Hire a Marketing Executive Assistant in the Philippines

What a marketing executive assistant does

A marketing executive assistant blends two jobs. On the executive side, they manage your inbox, run your calendar, book and prep meetings, handle travel and chase the follow-ups you forget. On the marketing side, they keep your social media ticking over, design simple graphics in Canva, update your website, and write and send your newsletter. The point is one capable person holding the recurring work that doesn't need you, so the work that does need you gets your attention.

Who should hire one

This role suits a founder or small team where the owner is the bottleneck for both admin and marketing. If you're personally answering every email, scheduling your own calls, and squeezing in a LinkedIn post at 11pm, you'll feel the relief fast. It's a weaker fit for a business that already has an office manager and a marketing person, where a specialist would add more than a hybrid.

Why hire this role in the Philippines

For a blended role like this, the Philippines is a strong fit. You get strong written English for inbox and newsletter work, a workforce experienced in both executive support and marketing tasks, and a time zone close to Australia, with Manila only two to three hours behind Sydney. That overlap matters for a role that touches your calendar and inbox in near real time.

What to look for when you hire

Hire for range and reliability. The best people in this role are organised enough to own your calendar and creative enough to make a clean Canva graphic, without needing hand-holding on either. Test both sides: give a short admin task and a small design or writing task. Check their written English directly, since it's going out under your name. And look for someone who flags and asks rather than guessing, because this role sits close to you.

What it costs

Through a managed service, expect part-time placements (around 20 hours a week) from $1,500 to $2,000 a month, and full-time (around 40 hours) from $2,000 to $3,000 a month, plus the tools they use. (These are ScaleUp Staff's current bands. Pricing varies with seniority and scope.) A marketplace freelancer can look cheaper per hour, and you take on the sourcing, management and quality yourself.

How this hire fits your marketing

A marketing executive assistant works best with a little structure behind them. Give them your brand basics, your voice for newsletters and posts, and clear rules for your calendar and inbox, and they run a long way without you. That's the thinking behind how we place people: the hire plus the system around them, so the work is consistent and on-brand from early on. If you want broader marketing execution rather than the admin blend, see our post on hiring a digital marketing assistant. For heavier content production, see the content creation VA.

Frequently asked questions

Is a marketing EA the same as a marketing VA?

Mostly overlapping. A marketing EA leans more into executive support, like inbox, calendar and admin, on top of marketing tasks, where a marketing VA usually focuses on the marketing work alone. For a founder who needs both, the blended role is often the better first hire.

Can one person really do admin and marketing well?

A capable one can, for the level this role needs. They're not running paid campaigns or rebuilding your website. They're handling recurring admin and steady marketing execution, which the right hire manages comfortably.

What tools should they know?

Usually your email and calendar, a scheduler, Canva for design, your website platform, and an email tool for newsletters. Match the hire to the specific tools you already use.