Industries

Virtual assistants and remote staff for Australian marketing agencies

Your margin dies in delivery. Seniors who should be strategising are building landing pages, chasing client assets and rebuilding the same report every month. Then a big month lands and everything slips.

What does a marketing agency virtual assistant do?

A marketing agency virtual assistant handles production and delivery work. They build funnels and landing pages, schedule content, launch and monitor ad campaigns, chase client assets, prepare reports and keep project boards current, so your strategists and account leads stay on strategy and client relationships.

The admin that eats your week

Seniors doing production work

Your strategist is dragging blocks around in a page builder because the job's due tomorrow. You're paying senior rates for work that a trained production person does faster. Every hour spent that way is an hour not spent on the client's account or the next pitch.

Reporting month that swallows a week

Pulling numbers from Google Ads, Meta, the CRM and the analytics platform, then rebuilding decks client by client. It happens the same way every month and it still consumes days. Nobody's built the process because everyone's too busy doing it manually.

Client assets that never arrive

Logins, brand files, product photos, approvals. The build stalls, the timeline slips, and the client remembers the delay as your fault. Chasing needs to be somebody's actual job with a rhythm behind it, not a reminder your account manager keeps snoozing.

Capacity that swings hard

Three new clients sign in a fortnight and delivery buckles. Two churn and you're carrying a local salary you can't fill. Hiring locally at senior rates for variable production load is what quietly kills agency profitability.

Roles we place in marketing agencies

Campaign production VA

  • Funnels and landing pages built to spec, ready for review
  • Email sequences loaded, tested and scheduled
  • Client launches shipped without a senior touching the build
  • QA done before the client sees anything
Marketing VA

Paid ads assistant

  • Campaigns built and launched to the media plan
  • Daily spend and pacing monitored, anomalies flagged early
  • Creative variations loaded and tested on schedule
  • Performance data ready before the client call, not during it
Paid Ads Manager

Marketing automation VA

  • Automations and workflows built and tested end to end
  • Client CRMs kept clean and correctly tagged
  • Lead routing that actually reaches the right inbox
  • Integrations monitored so broken handoffs get caught
Marketing Automation VA

Content production VA

  • Long-form content cut into social and email assets
  • Publishing calendar filled and scheduled ahead
  • Video and podcast episodes edited and captioned
  • Brand consistency held across every client channel
Content Creation VA

Reporting and account support

  • Client reports built and delivered on the same date monthly
  • Dashboards maintained so numbers are live, not rebuilt
  • Project boards reflecting real status daily
  • Asset chasing handled without an account manager nagging
Digital Marketing Assistant

Agency executive assistant

  • Founder diary defended and meeting prep done
  • Proposals formatted and out the door same day
  • Invoicing and subscriptions tracked across clients
  • Internal actions chased so nothing dies in a standup
Marketing Executive Assistant

The software your team already runs

Agency stacks vary by client. We hire against yours and test candidates in the platform before you meet them.

GoHighLevel

Builds funnels, pipelines, automations and sub-accounts, and keeps client snapshots consistent.

HubSpot

Maintains client CRMs, workflows, lists and lifecycle reporting across accounts.

Asana

Keeps delivery boards current, assigns production tasks and surfaces slippage before a deadline.

ClickUp

Runs recurring client work, templated launch checklists and time tracking against retainers.

Google Ads

Builds campaigns and ad groups, monitors spend and pacing, and prepares performance data for review.

Meta Ads Manager

Loads creative variations, manages audiences and reports on results by campaign and client.

What stays with you

We're placing delivery capacity, not a replacement agency. The parts clients pay you for stay yours.

  • Client relationship ownership stays with you. Your team is on the calls and in the room.
  • Strategy sign-off stays with your strategists. A VA executes a plan, they don't set it.
  • Final creative approval stays with your team before anything reaches the client.
  • Commercial decisions, scope and pricing conversations stay entirely with you.

That's what keeps offshore delivery an advantage rather than a risk to the relationship you've built.

Compliance and data

Your production team member is employed through our Philippines entity. Employer of Record means the employment relationship, statutory obligations and local requirements sit with us, while you direct the work. No foreign entity to set up, no direct offshore contractor arrangement to defend later.

For agencies the data issue is client credentials. Your team member will hold access to ad accounts, CRMs, websites and inboxes that belong to your clients, not to you. That's a duty you're carrying on their behalf. We work on managed devices with VPN, signed confidentiality agreements, and access scoped per client rather than blanket admin across your whole book.

Practically, we recommend password manager access rather than shared credentials, client-level permissions instead of agency-wide admin, and a documented offboarding process so access is revoked the day a role changes. We'll set that up with you during onboarding, and it's worth doing even for the local staff you already have.

The EOR and COR page covers the employment structure. The offshore staffing risk and compliance guide covers the access and data questions in more detail.

We're documenting agency client stories properly before publishing them. If you want to hear how it runs day to day, ask on your call and we'll connect you with a current client. See our client reviews.

Frequently asked questions

Can I white label an offshore team member to my clients?

Yes, and most agencies do. Your team member works under your brand, your email domain and your process, and appears on your team page if you want them to. We'd only push back on presenting them as locally based if a client asks directly. Getting caught on that costs more than the answer ever would.

Will they be good enough to build client-facing work?

For production, yes, when the brief and the standards are documented. The Philippines has deep experience in funnel builds, ads operations and content production for Western agencies. What makes it work is a senior expert reviewing output in the first 30 days and a QA step before anything reaches your client.

How do offshore staff handle client ad account access?

Through your agency access structure, scoped per client. They're added as users on the accounts they work on, with permissions matched to the task, and credentials held in a password manager rather than shared in chat. Access is documented and revoked immediately when a client leaves or a role changes.

Is this cheaper than hiring a junior in Australia?

Yes, and the gap widens once superannuation, leave and office costs are counted. The more useful comparison is capacity. For what a local junior costs you can often run more offshore production hours, which is what actually clears the delivery bottleneck. Pricing is published on our pricing page.

What happens when we lose a client and the workload drops?

Talk to us early. Minimum term is three months, and after that we work with you on scaling hours or reshaping the role rather than holding you to a seat you can't fill. Agencies swing, and we'd rather adjust the arrangement than lose the relationship over one bad quarter.

Can they work Australian agency hours for standups?

Yes. Manila is two to three hours behind AEST, so your working day is their working day. Morning standups, same-day turnarounds and live handoffs all work normally. Most agency clients run their offshore team in the same Slack and the same daily rhythm as everyone else.

Fix the delivery bottleneck

Book a call and we'll map which production work leaves your seniors first, and what it does to your delivery margin.